Trees Suck
Trees are awesome, AND they suck… water from the ground. They also catch it before it hits the ground, and release water into the air via evaporation and transpiration (aka evapotranspiration). Louisiana Community Forests wanted us to explain all of this to you guys in a More Than Paper™ campaign. And yes, before you ask this is all done with real paper.
Branching Out
We created three 30 second PSA’s for broadcast television, each one focused on a different way trees operate as Stormwater Sponges. The three spots combined into a longer 45 second spot for use online.
Absorbing Attention
To maximize visibility of the message, the client placed billboards around the state. Even when viewed from several yards away the tactile paper textures come through.
The Digital Divide
It’s always fun making digital artwork into tangible objects.
Cut It Out
We utilize laser cutters to cut the artwork out before assembling everything by hand.
A Banner Year
This year they wanted to do a big online ad push so we created various sizes of banner ads.
Fully Saturated
To round out the campaign we gave them individual animations they could post to their social channels.
