Trees Suck
Trees are awesome, AND they suck up water from the ground. They also catch it before it hits the ground, and release more water into the air via evaporation and transpiration (aka evapotranspiration). Louisiana Community Forests wanted us to explain all of this to you guys in a More Than Paper™ campaign. And Yes before you ask this is all done with real paper.
Branching Out
We created three 30 second spot PSA’s for broadcast television, one focused on each different way trees operate as Stormwater Sponges. The three spots could be combined into a longer 45 second spot for use online.
All A (Bill)board
Even when viewed from several yards away the tactile paper textures come through.
The Digital Divide
It’s always fun making our digital artwork into real tactile objects.
Cut It Out
We utilize laser cutters to cut our artwork out before putting it together by hand
A Banner Year
This year they wanted to do a big online ad push so we created various sizes of banner ads.
Do It For the Gram
We also gave them individual animations they could post to their social channels.
