That’s Hot,
In anticipation of a scorching hot Louisiana Summer, Louisiana Community Forests came to us to do another More Than Paper™ Campaign. This time the goal was chill out a bit and show how trees can reduce the heat.
Cool, Cool, Cool
The client asked that we create 3 unique PSA’s, each highlighting a different aspect of the cooling benefits of trees. They wanted them to form like Voltron into a :60 PSA as well.
Cruel and Cool
To illustrate the dichotomy of the heat and cool We utilized a split screen for billboard size and a jump cut for digital poster size.
Stacks of Paper
Along with the PSA and outdoor aspects of the campaign, we also provided them with a beefy set of unique social assets they could post during the campaign.
Cool Story, Bro
To help them effectively communicate the campaign via social stories, we provided them with 24 different stop motion clips with corresponding text couplets. This way the client could build as many unique stories as they wanted during the campaign.
Makin’ Paper
It’s a challenge to take things from a computer screen and make them out of paper in a three-dimensional world. Luckily we love a good challenge.
Paper Trail
We documented some of our creative journey for your enjoyment.
