Flip the Script
There actually was no script to flip, which is a flip of the script. Instead we were handed a storyboard and were told to roll with it.
Flipping Awesome Alphabet
To make this commercial happen we actually had to build an entire flipping alphabet. Each character needed it’s own dynamic flipping sequence.
In Case That Wasn’t Enough
We went ahead and animated another typeface for all the smaller text. Below is the lower case.
A Big Plus
It was a big plus that we were able to use this logo animation we had already done for another commercial in this campaign.