How do we engage the airport's core target travelers to better reflect the experience of air travel through BTR?
BTR is already a customer-centric service-oriented airport with a knack for easy air travel. After The Day Group developed the "Fly Easy" message we developed the brand strategy around it to positively differentiate BTR from other airports. We focused on simplicity and bold progressive color in all major touchpoints with a new logo that stands out by becoming a symbol of flying. We moved BTR’s logo and advertising from the ad hoc to a more strategically defined (and managed) customer experience. Download Brand Guidelines
CLIENT➞ Baton Rouge Metropolitan Airport AGENCY➞ The Day Group INDUSTRY➞ Travel
Baton Rouge Metropolitan Airport Logo
BTR Brand Guidelines
BTR Stationary Set
BTR Print Ad
REBRANDING / WEB / PACKAGING
How do we build a strong brand around a stable family-owned company?
We wanted to make sure R&A looked bold and classic like a good American working-class company. We gave the company visual character and personality while staying true to its family roots.
CLIENT➞ R&A Oyster INDUSTRY➞ Food & Beverage
R&A Oyster Logo
R&A Business Cards
R&A Custom Illustrations
R&A Website Design
R&A Oyster Photography
R&A Product Packaging
Rebranding Package / Video
How do we give Cellcontrol a clear voice to stand out in a new developing corner of the tech market?
Cellcontrol was a relatively new brand with a lack of cohesive identity and visuals. Our rebrand helped to reinforce their previous messaging, but created a more dominating clear identity. We created the message "focus forward" as a backdrop for the company ethos. We brought life to all the branding with vibrant color accents, a bold logo and modern typography. All products and touchpoints work cohesively together to create a strong trustworthy brand. Download Brand Guidelines
CLIENT➞ cellcontrol INDUSTRY➞ Technology
cellcontrol logo animation
cellcontrol logo grid
cellcontrol Type Guidelines
cellcontrol Brand Character Guidelines
cellcontrol app design
Do Good Friday
Promotional Branding / Design
How do we brand a movement around an already well-known holiday?
Do Good Friday is a multifunctional hashtag campaign that utilizes the vast reach of the internet and mobile devices to promote acts of service. We created energy and excitement around print and digital collateral for do good Friday, a national event that encouraged Christians to do good on Good Friday. Acts of service were tracked via the hashtag and integrated into web and mobile branding.
CLIENT➞ All In INDUSTRY➞ Non-profit
#dogoodfriday Custom Type
#dogoodfriday Poster Design
#dogoodfriday Mobile App Design
Integrated Ad Campaign
How do we create a multimedia ad campaign to sell home loans?
When we want something we have a tendency to get tunnel vision and become solely focused on that thing. What if you saw that thing everywhere? We gave everyday objects new meaning by pointing out their similarity to the shape of that house you really want.
CLIENT ➞ American Gateway Bank AGENCY ➞ The Day Group INDUSTRY ➞ Finance VIDEOGRAPHY ➞ Tommy's TV ORIGINAL SCORE/SOUND DESIGN ➞ Ford Sound Design TALENT➞ Danielle Adams, Matt Maurel
AGB Home Statement Stuffer
AGB Home Billboard
AGB Home Print Advertisment
AGB Home Online Advertisement
Grace Life Fellowship
Branding / Design / Signage
How do we update the identity of a church while staying true to its origins?
When Grace Life Fellowship was building it's new facility they decided it was time to update their visual identity. We developed the clean mark with a not too in-your-face cross hidden inside the negative space. We gave them bold inviting colors to reflect the church's warm nature. The overall brand we developed matches the bold modern building while staying true to the church's warm grace-filled nature.
CLIENT➞ Grace Life Fellowship INDUSTRY➞ Religious
Grace Life Logo Design
Grace Life Branding
Grace Life Rack Cards
Grace Life Outdoor Sign Design
Explainer Video / TV
How do we explain tax amnesty without putting people to sleep?
The minute you start talking about taxes most people totally glaze over. We used clever analogies, bold illustrative style and dynamic animation to keep the viewers attention while explaining the program in a way that anyone can understand. After we completed the explainer video the Department of Revenue asked us to adapt it into a :30 spot for television.
CLIENT ➞ Louisiana Department of Revenue INDUSTRY ➞ Governmental SOUND DESIGN ➞ Ford Sound Design COPYWRITER ➞ Lindsey Duga
Tax Amnesty Explainer
Explainer Video / TV
How do we take viewers through all the nuances of Medicaid expansion while keeping them engaged?
Our copywriting team worked directly with LHCC to develop a script that communicated all of the relevant information. We used a friendly “Average Joe” character to walk us through the script. He takes the viewer on a journey through a lush Louisiana backdrop from the coverage gap all the way to getting medicaid. The engaging visual story is sure to keep even the most inattentive viewer’s attention.
CLIENT ➞ Louisiana Health Care Connection AGENCY ➞ Tommys TV INDUSTRY ➞ Healthcare SOUND DESIGN ➞ Ford Sound Design COPYWRITER ➞ Lindsey Duga