How do we make people care about the diminishing coast of Louisiana?
The coast is rapidly disappearing and is a waning topic of interest for most people. We needed to bring this issue to life. To give it a voice. A personality. We created a story that people could relate to. We wanted to bring people back to their memories of growing up and what it feels like have a relationship to a place. We created a classic story line in a stop-motion animation to catch viewers attention and draw them in to the story of the diminishing coast.
INDUSTRY ➞ Environmental ORIGINAL SCORE ➞ Peter Simone TREE & CLUBHOUSE MODELING ➞ Kelly Tate CHARACTER DESIGN ➞ Spencer Epes
Integrated Ad Campaign
How do we create an interesting multimedia ad campaign based around customer testimonials?
The client was dead set on doing customer testimonials, which tend to be a bit boring for consumers. To keep things interesting we decided to do a twist on typical customer testimonial. After scouring through hours of interviews we wrote a script based on a few key statements and brought those statements to life with colorful illustrations and engaging animated visuals. .
CLIENT ➞ Baton Rouge Metro Airport AGENCY ➞ The Day Group INDUSTRY ➞ Travel
REBRANDING / WEB / PACKAGING
How do we build a strong brand around a stable family-owned company?
We wanted to make sure R&A looked bold and classic like a good American working-class company. We gave the company visual character and personality while staying true to its family roots.
CLIENT➞ R&A Oyster INDUSTRY➞ Food & Beverage
R&A Oyster Logo
R&A Business Cards
R&A Custom Illustrations
R&A Website Design
R&A Oyster Photography
R&A Product Packaging
Rebranding Package / Video
How do we give Cellcontrol a clear voice to stand out in a new developing corner of the tech market?
Cellcontrol was a relatively new brand with a lack of cohesive identity and visuals. Our rebrand helped to reinforce their previous messaging, but created a more dominating clear identity. We created the message "focus forward" as a backdrop for the company ethos. We brought life to all the branding with vibrant color accents, a bold logo and modern typography. All products and touchpoints work cohesively together to create a strong trustworthy brand. Download Brand Guidelines
CLIENT➞ cellcontrol INDUSTRY➞ Technology
cellcontrol logo animation
cellcontrol logo grid
cellcontrol Type Guidelines
cellcontrol Brand Character Guidelines
cellcontrol app design
The Coverage Gap
Explainer Video / TV
How do we take viewers through all the nuances of Medicaid expansion while keeping them engaged?
Our copywriting team worked directly with LHCC to develop a script that communicated all of the relevant information. We used a friendly “Average Joe” character to walk us through the script. He takes the viewer on a journey through a lush Louisiana backdrop from the coverage gap all the way to getting medicaid. The engaging visual story is sure to keep even the most inattentive viewer’s attention.
CLIENT ➞ Louisiana Health Care Connection AGENCY ➞ Tommys TV INDUSTRY ➞ Healthcare SOUND DESIGN ➞ Ford Sound Design COPYWRITER ➞ Lindsey Duga
Medicaid Expansion Explainer
Medicaid Expansion TV
See It Everywhere
Integrated Ad Campaign
How do we create a multimedia ad campaign to sell home loans?
When we want something we have a tendency to get tunnel vision and become solely focused on that thing. What if you saw that thing everywhere? We gave everyday objects new meaning by pointing out their similarity to the shape of that house you really want.
CLIENT ➞ American Gateway Bank AGENCY ➞ The Day Group INDUSTRY ➞ Finance VIDEOGRAPHY ➞ Tommy's TV ORIGINAL SCORE/SOUND DESIGN ➞ Ford Sound Design TALENT➞ Danielle Adams, Matt Maurel
AGB Home Statement Stuffer
AGB Home Billboard
AGB Home Print Advertisment
AGB Home Online Advertisement
Explainer Video / TV
How do we explain tax amnesty without putting people to sleep?
The minute you start talking about taxes most people totally glaze over. We used clever analogies, bold illustrative style and dynamic animation to keep the viewers attention while explaining the program in a way that anyone can understand. After we completed the explainer video the Department of Revenue asked us to adapt it into a :30 spot for television.
CLIENT ➞ Louisiana Department of Revenue INDUSTRY ➞ Governmental SOUND DESIGN ➞ Ford Sound Design COPYWRITER ➞ Lindsey Duga
Tax Amnesty Explainer
Do Good Friday
Promotional Branding / Design
How do we brand a movement around an already well-known holiday?
Do Good Friday is a multifunctional hashtag campaign that utilizes the vast reach of the internet and mobile devices to promote acts of service. We created energy and excitement around print and digital collateral for do good Friday, a national event that encouraged Christians to do good on Good Friday. Acts of service were tracked via the hashtag and integrated into web and mobile branding.