Sometimes you have to trick people into caring about the things you care about. Since we care about the coast we thought we’d use nostalgia to trick people into caring about it as well. .
CLIENT ➞ CPRA AGENCY ➞ Sasso Agency CONCEPT ➞ elbow/room STORY ➞ elbow/room TREE & CLUBHOUSE MODELING ➞ Kelly Tate SET MODELING ➞ elbow/room CHARACTER DESIGN ➞ Spencer Epes ART DIRECTION ➞ elbow/room CREATIVE DIRECTION ➞ elbow/room ANIMATION ➞ elbow/room PHOTOGRAPHY ➞ elbow/room ORIGINAL SCORE ➞ Peter Simone
Animated TV Commercial
Testimonial commercials are almost always a snoozefest. When the BTR wanted to do a testimonial-style ad campaign, we knew we had to convince them to spice it up somehow. So now we have a really awesome animated testimonial spot to show for it.
CLIENT ➞ Baton Rouge Metro Airport AGENCY ➞ The Day Group CONCEPT ➞ elbow/room SCRIPT ➞ elbow/room CREATIVE DIRECTION ➞ elbow/room ART DIRECTION ➞ elbow/room ANIMATION ➞ elbow/room VOICE TALENT ➞ Mare Carmody VOICE TALENT ➞ Larry Pritchett VOICE TALENT ➞ Caryn Clark SOUND DESIGN ➞ Ford Sound Design
If your friend calls you and asks you to play with some toys for money, you’d be a dummy to tell him no. That’s how we ended up working on this Rube Goldberg machine with RedSix. We worked with them to develop the creative. Then we designed and built all the mechanisms and triggers for the machine (excluding the rolling ball sculptures) including the domino artwork built from 4250 dominos.
CLIENT ➞ ExxonMobil Baton Rouge AGENCY ➞ Red Six Media CONCEPT ➞ Red Six Media CREATIVE DEVELOPMENT ➞ elbow/room PRODUCER ➞ elbow/room SCRIPT ➞ Red Six Media CREATIVE DIRECTION ➞ Red Six Media ART DIRECTION ➞ Red Six Media MACHINE BUILDING ➞ elbow/room ROLLING BALL SCULPTURES ➞ Tom Harold DOMINO ART ➞ elbow/room PRODUCTION CREW ➞ Digital FX POST PRODUCTION ➞ Red Six Media SOUND DESIGN ➞ Ford Sound Design VOICE TALENT ➞ Vera
Commercial / Social Posts
Of all the companies in Baton Rouge, this is one of our favorites. Lewis, the owner is one of the nicest most genuine guys you could ever meet. They actually care about the work they do. We were super excited when they called us to see if we wanted to make them a commercial. Their team worked hard producing all of the assets that we asked them for. Now they have a pretty cool little commercial and a bunch of social posts to go with it.
CLIENT ➞ Rebel Graphix CONCEPT➞ elbow/room CREATIVE DIRECTION ➞ elbow/room ART DIRECTION ➞ elbow/room MATERIAL PRODUCTION ➞ Rebel Graphix PHOTOGRAPHY ➞ Patrick Luke POST PRODUCTION ➞ elbow/room
Animated TV Commercial
Sometimes all they give you is a script and nothing else. And sometimes you get crazy ideas like rebuilding historic Baton Rouge in the computer. And mostly those crazy ideas pay off with a really cool commercial.
CLIENT ➞ American Gateway Bank AGENCY ➞ The Day Group SCRIPT :15 ➞ The Day Group SCRIPT :30 ➞ Katie Clark CONCEPT ➞ elbow/room CREATIVE DIRECTION ➞ elbow/room ART DIRECTION ➞ elbow/room ANIMATION ➞ elbow/room SOUND DESIGN ➞ Ford Sound Design
See It Everywhere
Using visual repetition to tell a story
As humans we can't help but scan our environment seeking data. Our brains are hardwired for pattern recognition. Once we see a pattern it seems to follow us around. Like a song that's stuck in your head, sometimes you just can't shake an idea. And when you want to buy a house, maybe you just can't help but notice that everything around you is shaped like a house.
CLIENT ➞ American Gateway Bank AGENCY ➞ The Day Group CONCEPT ➞ elbow/room STORY ➞ elbow/room COPY ➞ elbow/room VIDEOGRAPHY ➞ Tommy's TV + elbow/room POST PRODUCTION ➞ elbow/room ORIGINAL SCORE ➞ Ford Sound Design TALENT ➞ Danielle Adams TALENT➞ Matt Maurel
How to Fly Easy
The airport folks were interested in showing off the new airport terminal for their new ad campaign. That seemed like a bit of a snoozer so we thought it needed to take flight. So we went back to Physics class and adapted the four forces of flight to fit the airport Easy new terminal.
CLIENT ➞ Baton Rouge Metropolitan Airport AGENCY ➞ The Day Group CONCEPT ➞ elbow/room STORY ➞ elbow/room SCRIPT ➞ elbow/room CREATIVE DIRECTION ➞ elbow/room ART DIRECTION ➞ elbow/room VIDEOGRAPHY ➞ Tommys TV POST PRODUCTION ➞ elbow/room TALENT ➞ Bradley Cook TALENT ➞ Sean Patrick Cook TALENT ➞ Jessica Cook TALENT ➞ Ben Mitchell TALENT ➞ Margaret Soskins TALENT ➞ Melanie Babin TALENT ➞ Melissa Babin TALENT ➞ Jennie Garland TALENT ➞ Clark Martin TALENT ➞ Gabriel Ellis TALENT ➞ Juan Herera TALENT ➞ Barbara Talley TALENT ➞ Malachi Hays TALENT ➞ Pat Fellows AUDIO RECORDING ➞ Ford Sound Design
The thing about stop-motion is it’s really time consuming. Like really really time consuming. We have 360 Jay Ducote’s in a shoe box each one cut out by hand. So much work. Hard work usually pays off. And the payoff was this really cool piece promoting a documentary series about Jay trying to lose weight.
CLIENT ➞ Bite and Booze SCRIPT ➞ Bite and Booze CONCEPT ➞ elbow/room CREATIVE DIRECTION ➞ elbow/room ART DIRECTION ➞ elbow/room PHOTOGRAPHY ➞ elbow/room ANIMATION ➞ elbow/room
SASSO wanted to do a commercial showing a bank employee doing good deeds. So they hired us to do the good deed of flushing out the concept and making it into a working commercial.
CLIENT ➞ EFCU Financial AGENCY ➞ SASSO AGENCY CONCEPT ➞ SASSO AGENCY CREATIVE DEVELOPMENT ➞ elbow/room STORY ➞ elbow/room CREATIVE DIRECTION ➞ elbow/room ART DIRECTION ➞ elbow/room VIDEOGRAPHY ➞ Tommy's TV AUDIO RECORDING ➞ Ford Sound Design VOICE TALENT ➞ Matt Weiwel TALENT ➞ Jeff Pearsons TALENT ➞ Jamy Comeaux TALENT ➞ Amy Bihm TALENT ➞ Nora Bihm TALENT ➞ Fred Mince TALENT ➞ Rebecca Blair TALENT ➞ Danielle Adams TALENT ➞ Antoine Pierce
Power of 1
Double Exposure Commercial
As double exposure became a hot trend a few years ago because of some HBO show we haven’t seen. We don’t have HBO, it’s expensive. So double exposure ended up in lots of creative at the time. Sasso did some print pieces for a campaign that used it and asked us do the commercial for them. .
CLIENT ➞ Capital Area United Way AGENCY ➞ Sasso Agency CONCEPT ➞ Sasso Agency / elbow/room CONCEPT DEVELOPMENT ➞ elbow/room SCRIPT ➞ Sasso Agency VIDEOGRAPHY ➞ Lumehouse POST PRODUCTION ➞ elbow/room VOICE TALENT ➞ Catherine Sheehan ORIGINAL SCORE ➞ Ford Sound Design TALENT ➞ Booked by Sasso Agency
The Power of One
Head to Head
Live-Action TV Commercial + Motion Graphics
Fix it in post is sort of a joke in the industry. As it’s become easier and cheaper to add and remove things in post production. It’s very rare, though that you’re asked to fix the creative direction in post. Running short on time they just shot one long take with 2 guys having an impromptu eating contest while running. Luckily we have a vast nintendo game collection to dip into when we need to make something out of nothing.
CLIENT ➞ Happy’s 5000 AGENCY ➞ Tommys TV VIDEOGRAPHY ➞ Tommys TV CREATIVE DEVELOPMENT ➞ elbow/room CREATIVE DIRECTION ➞ elbow/room ART DIRECTION ➞ elbow/room ANIMATION ➞ elbow/room TALENT ➞ Jay Ducote TALENT ➞ Y’zell Williamson ORIGINAL SCORE ➞ Makeup and Vanity Set SOUND DESIGN ➞ Matthew Pusti
Animated Web Commercial
Helping users understand the true purpose of a website and its importance
During the rollout of the Louisiana Job Connection there was a massive advertising campaign geared toward driving traffic to the site. Concerned that the ads did not properly convey the true purpose of the website, the social media team tasked us with the job of creating an informative and engaging commercial for the site.
CLIENT ➞ Louisiana Job Connection AGENCY ➞ Tommys TV / Click Here Publishing SCRIPT ➞ elbow/room ART DIRECTION ➞ elbow/room CREATIVE DIRECTION ➞ elbow/room ANIMATION ➞ elbow/room VOICE TALENT ➞ Catherine Sheehan AUDIO RECORDING ➞ Ford Sound Design
Man With Hair
Animated TV Commercial
Never in our lives did we ever imagine we’d have a Hair restoration commercial in our portfolio, but Zone Marketing wanted to do a kitschy throwback. They made our jobs easy by writing a nice little script for it too.
CLIENT ➞ Gulf Coast Hair Restoration Zone Marketing ➞ Tommys TV CONCEPT ➞ Will Peterson SCRIPT ➞ Will Peterson CREATIVE DIRECTION ➞ Will Peterson ART DIRECTION ➞ elbow/room ANIMATION ➞ elbow/room VOICE TALENT ➞ Dave Atwood SOUND DESIGN ➞ Ford Sound Design
Gulf Coast Hair Restoration
Animated TV Commercial
We’re not sure who wore it best when it comes to “Changes”, David Bowie or Tupac. It’s too hard to decide, both are so good, and they’re so different, but yet they have the same name. This spot has the same name too. It’s also really good, but not quite Bowie or Tupac good, but you should still give it a watch.
CLIENT ➞ AmericanGateway Bank CONCEPT ➞ elbow/room SCRIPT ➞ The Day Group CREATIVE DIRECTION ➞ elbow/room ART DIRECTION ➞ elbow/room ANIMATION ➞ elbow/room SOUND DESIGN ➞ Ford Sound Design