A commercial to help save Louisiana's diminishing coastline meant to invoke emotion and provoke thought
The coast is rapidly disappearing and the sad truth of the matter is most people don’t give it a second thought. With this commercial, we wanted to give this issue a voice—a personality. To invoke a feeling of connection and nostalgia, we developed a concept that brought people back to memories of growing up and what it feels like have a relationship to a place. We created a classic story line in a stop-motion animation to catch viewers’ attentions and draw them into the story of the diminishing coast.
CLIENT ➞ CPRA AGENCY ➞ Sasso Agency CONCEPT ➞ elbow/room STORY ➞ elbow/room TREE & CLUBHOUSE MODELING ➞ Kelly Tate SET MODELING ➞ elbow/room CHARACTER DESIGN ➞ Spencer Epes ART DIRECTION ➞ elbow/room CREATIVE DIRECTION ➞ elbow/room ANIMATION ➞ elbow/room PHOTOGRAPHY ➞ elbow/room ORIGINAL SCORE ➞ Peter Simone
Animated TV Commercial
A refreshing, interesting take on testimonial commercials
While testimonials can be very effective in the right context, they are often thought to be old and overused. To escape this stigma and keep audiences invested, we strove to put a new, intriguing spin on the way Baton Rouge Metro Airport testimonials were presented. After scouring through hours of interviews we wrote a script based on a few key statements and brought them to life with colorful illustrations and engaging animated visuals.
CLIENT ➞ Baton Rouge Metro Airport AGENCY ➞ The Day Group CONCEPT ➞ elbow/room SCRIPT ➞ elbow/room CREATIVE DIRECTION ➞ elbow/room ART DIRECTION ➞ elbow/room ANIMATION ➞ elbow/room VOICE TALENT ➞ Mare Carmody VOICE TALENT ➞ Larry Pritchett VOICE TALENT ➞ Caryn Clark SOUND DESIGN ➞ Ford Sound Design
Designing and building a Rube Goldberg machine to show ExxonMobil's economic impact on Baton Rouge
When Red Six Media convinced ExxonMobil Baton Rouge to build a Rube Goldberg machine for a television commercial, they called us to help them make it happen. We worked hand-in-hand with the Red Six team to develop the creative for the spot and figure out each part of the machine. Then It was up to elbow/room to bring the machine to life. We designed and built all the mechanisms and triggers for the machine (excluding the rolling ball sculptures) including the domino artwork built from 4250 dominos.
CLIENT ➞ ExxonMobil Baton Rouge AGENCY ➞ Red Six Media CONCEPT ➞ Red Six Media CREATIVE DEVELOPMENT ➞ elbow/room PRODUCER ➞ elbow/room SCRIPT ➞ Red Six Media CREATIVE DIRECTION ➞ Red Six Media ART DIRECTION ➞ Red Six Media MACHINE BUILDING ➞ elbow/room ROLLING BALL SCULPTURES ➞ Tom Harold DOMINO ART ➞ elbow/room PRODUCTION CREW ➞ Digital FX POST PRODUCTION ➞ Red Six Media SOUND DESIGN ➞ Ford Sound Design VOICE TALENT ➞ Vera
Animated TV Commercial
The history of a bank brought to life
Using The Day Group’s script regarding American Gateway Bank's history in the Baton Rouge community, we pitched the idea of bringing an old photo of the city to life. Rather than using photoshop on an image to create illusion of movement, we took it one step further. Taking photos of real-life historic buildings downtown, we rebuilt 4th Street downtown entirely within a computer program. Then we flew the camera through the scene, transitioning into present day. Its success allowed us to expand it from the :15 second spot to a :30 second spot.
CLIENT ➞ American Gateway Bank AGENCY ➞ The Day Group SCRIPT :15 ➞ The Day Group SCRIPT :30 ➞ Katie Clark CONCEPT ➞ elbow/room CREATIVE DIRECTION ➞ elbow/room ART DIRECTION ➞ elbow/room ANIMATION ➞ elbow/room SOUND DESIGN ➞ Ford Sound Design
See It Everywhere
Using visual repetition to tell a story
As humans we can't help but scan our environment seeking data. Our brains are hardwired for pattern recognition. Once we see a pattern it seems to follow us around. Like a song that's stuck in your head, sometimes you just can't shake an idea. And when you want to buy a house, maybe you just can't help but notice that everything around you is shaped like a house.
CLIENT ➞ American Gateway Bank AGENCY ➞ The Day Group CONCEPT ➞ elbow/room STORY ➞ elbow/room COPY ➞ elbow/room VIDEOGRAPHY ➞ Tommy's TV + elbow/room POST PRODUCTION ➞ elbow/room ORIGINAL SCORE ➞ Ford Sound Design TALENT ➞ Danielle Adams TALENT➞ Matt Maurel
How to Fly Easy
Showing off a new building in a creative way
Baton Rouge Metropolitan Airport had just finished construction on a new rotunda and was eager to show it off to the public. We came up with a way to tour the new facility packaged in a creative way that also connected with the Airports slogan of “Fly Easy” by putting a unique spin on the 4 forces of flying..
CLIENT ➞ Baton Rouge Metropolitan Airport AGENCY ➞ The Day Group CONCEPT ➞ elbow/room STORY ➞ elbow/room SCRIPT ➞ elbow/room CREATIVE DIRECTION ➞ elbow/room ART DIRECTION ➞ elbow/room VIDEOGRAPHY ➞ Tommys TV POST PRODUCTION ➞ elbow/room TALENT ➞ Bradley Cook TALENT ➞ Sean Patrick Cook TALENT ➞ Jessica Cook TALENT ➞ Ben Mitchell TALENT ➞ Margaret Soskins TALENT ➞ Melanie Babin TALENT ➞ Melissa Babin TALENT ➞ Jennie Garland TALENT ➞ Clark Martin TALENT ➞ Gabriel Ellis TALENT ➞ Juan Herera TALENT ➞ Barbara Talley TALENT ➞ Malachi Hays TALENT ➞ Pat Fellows AUDIO RECORDING ➞ Ford Sound Design
A fun exciting promo for a web series about a food blogger trying to lose weight
Tommys TV and Bite & Booze teamed up to create a web miniseries about Jay’s weight and his endeavor to be healthier. They’d written a short script, but needed elbow/room to produce the visuals. With the idea of using stop-motion animation, we developed a cool style using exact-o knife cutouts of photos. We shot photos, built an animatic, sent the photos to print, and meticulously cut out every frame by hand. Finally, we filmed it on a small stage we built. It was exhausting, but fun and very rewarding. Unfortunately the series never aired, so the promo is now an impressive portfolio piece.
CLIENT ➞ Tommys TV + Bite and Booze SCRIPT ➞ Tommys TV + Bite and Booze CONCEPT ➞ elbow/room CREATIVE DIRECTION ➞ elbow/room ART DIRECTION ➞ elbow/room PHOTOGRAPHY ➞ elbow/room ANIMATION ➞ elbow/room
Showing that actions speak louder than words
EFCU Financial wanted to drive home the fact that they're employees go above and beyond the call of duty. Sasso Agency brought us onboard to take their idea of a guy doing good deeds and make it come to life. We developed the story of a bank employee that goes out of his way to serve his customers. We decided to use match cuts to connect each scene in to the next as the story resolves in the bank where we see each character was a bank customer.
CLIENT ➞ EFCU Financial AGENCY ➞ SASSO AGENCY CONCEPT ➞ SASSO AGENCY CREATIVE DEVELOPMENT ➞ elbow/room STORY ➞ elbow/room CREATIVE DIRECTION ➞ elbow/room ART DIRECTION ➞ elbow/room VIDEOGRAPHY ➞ Tommy's TV AUDIO RECORDING ➞ Ford Sound Design VOICE TALENT ➞ Matt Weiwel TALENT ➞ Jeff Pearsons TALENT ➞ Jamy Comeaux TALENT ➞ Amy Bihm TALENT ➞ Nora Bihm TALENT ➞ Fred Mince TALENT ➞ Rebecca Blair TALENT ➞ Danielle Adams TALENT ➞ Antoine Pierce
Power of 1
Double Exposure Commercial
Using out-of-the-box thinking to utilize double exposure photography within budget constraints
As part of an integrated ad campaign Sasso Agency required a television commercial that connected with their print creative. Becuase the print campaign used fake double exposure, we chose to maintain that style and develop a commercial around it. Filming a high-quality double exposure video well can be very costly, and in working within a limited budget, we decided to shoot the Silhouette photography on green screen. Using minimal fill light gave us more flexibility to emphasize the areas of the model we wanted to be more visible, then used stock imagery for the background plates. This allowed us to shoot the entire commercial in one day in one location.
CLIENT ➞ Capital Area United Way AGENCY ➞ Sasso Agency CONCEPT ➞ Sasso Agency / elbow/room CONCEPT DEVELOPMENT ➞ elbow/room SCRIPT ➞ Sasso Agency VIDEOGRAPHY ➞ Lumehouse POST PRODUCTION ➞ elbow/room VOICE TALENT ➞ Catherine Sheehan ORIGINAL SCORE ➞ Ford Sound Design TALENT ➞ Booked by Sasso Agency
The Power of One
Head to Head
Live-Action TV Commercial + Motion Graphics
Creating an interesting commercial within the constraints of one long shot.
Unfortunately, unexpected roadblocks pop up during the production of a commercial, and we have to be able to adapt to the new constraints. Using only one long shot of two people running, we were able to capture the spirit of fun at Happy’s Running Club by tweaking the visuals. Showcasing the social aspect of their running club, we made the commercial look like a head-to-head video game. Lucky for them, we’ve played a lot of Nintendo.
CLIENT ➞ Happy’s 5000 AGENCY ➞ Tommys TV CONCEPT ➞ Tommys TV VIDEOGRAPHY ➞ Tommys TV CREATIVE DEVELOPMENT ➞ elbow/room CREATIVE DIRECTION ➞ elbow/room ART DIRECTION ➞ elbow/room ANIMATION ➞ elbow/room TALENT ➞ Jay Ducote TALENT ➞ Y’zell Williamson ORIGINAL SCORE ➞ Makeup and Vanity Set SOUND DESIGN ➞ Matthew Pusti
Animated Web Commercial
Helping users understand the true purpose of a website and its importance
During the rollout of the Louisiana Job Connection there was a massive advertising campaign geared toward driving traffic to the site. Concerned that the ads did not properly convey the true purpose of the website, the social media team tasked us with the job of creating an informative and engaging commercial for the site.
CLIENT ➞ Louisiana Job Connection AGENCY ➞ Tommys TV / Click Here Publishing SCRIPT ➞ elbow/room ART DIRECTION ➞ elbow/room CREATIVE DIRECTION ➞ elbow/room ANIMATION ➞ elbow/room VOICE TALENT ➞ Catherine Sheehan AUDIO RECORDING ➞ Ford Sound Design
Man With Hair
Animated TV Commercial
A kitschy take on old animated ads
Zone marketing came to us with a cool idea to do a stylistic throwback for a spot about hair restoration. They made our jobs easy by writing a nice little script for us to animate.
CLIENT ➞ Gulf Coast Hair Restoration Zone Marketing ➞ Tommys TV CONCEPT ➞ Will Peterson SCRIPT ➞ Will Peterson CREATIVE DIRECTION ➞ Will Peterson ART DIRECTION ➞ elbow/room ANIMATION ➞ elbow/room VOICE TALENT ➞ Dave Atwood SOUND DESIGN ➞ Ford Sound Design
Gulf Coast Hair Restoration
Animated TV Commercial
A visual educational commercial showing how easy it is to change banks
When something big happens in your life, like getting married, or buying a house, or moving cities, you’re much more likely to switch to a different bank more than any other time in your life. American Gateway Bank wanted to highlight their processes of helping their customers during these transitional periods in an informative and easily digestible commercial. To do this, we followed one young man’s journey through these transition periods in his life.
CLIENT ➞ AmericanGateway Bank CONCEPT ➞ elbow/room SCRIPT ➞ The Day Group CREATIVE DIRECTION ➞ elbow/room ART DIRECTION ➞ elbow/room ANIMATION ➞ elbow/room SOUND DESIGN ➞ Ford Sound Design