The airport folks were interested in showing off the new airport terminal for their new ad campaign. That seemed like a bit of a snoozer so we thought it needed to take flight. So we went back to Physics class and adapted the four forces of flight to fit the airport Easy new terminal.
CLIENT ➞ Baton Rouge Metropolitan Airport AGENCY ➞ The Day Group
Integrated Ad Campaign
Sometimes you can’t get stuff out of your head. We couldn’t get house shapes out of our head. So we used them to create this cool little ad campaign to sell home loans.
CLIENT ➞ American Gateway Bank AGENCY ➞ The Day Group
Integrated Ad campaign
The airport marketing folks were keen on doing a testimonial commercials. Now testimonials have their place, but an airport commercial probably isn’t one of them. Using testimonial interviews as the seed, we grew the creative for this integrated ad campaign.
CLIENT➞ Baton Rouge Metropolitan Airport AGENCY ➞ The Day Group
Most print ads can be pretty basic and boring, but they don’t have to be.
Clients really love to list their services. The trick is to make a list of services feel like it’s more than just a list of services.
Speaking of lists. The Baton Rouge Business Report puts out a its Book of Lists every year. To stand out from the crowd, we ripped a page out of the book. Well not literally, but we created an ad to look like the page had been ripped out. To make it look as authentic as possible we used the layout style from the book the previous year and wrote a bunch of fake company names to populate it..
CLIENT ➞ GAGE AGENCY➞ The Day Group
Area Home Lending
Here's a couple of the print ads we've done for Area Home Lending
Jason’s friend shot a couple sweet photos of him in front of his classic Cadillac and he wanted to make an ad out of it. We thought it was a perfect opportunity to pay homage to the classic DDB Volkswagen ads from the 50’s and 60's.
If you’ve ever bought a house before you know that every house kind of feels the same till you find THE ONE. We took that idea and created these two full-page sequential right-read ads.
CLIENT ➞ Area Home Lending INDUSTRY ➞ Finance
Area Home Lending
We wanted to evoke some southern charm in billboard ads for Area Home Lending. Since nothing says "home" like cross-stitched artwork, we made cross-stitched billboards (okay so maybe we used photoshop a little). But not before we wrote some heartwarming copy lines and created some classic looking layouts.